Public Sector Persuasive Writing Masterclass
All writing should be clear, concise, and correct.
Good quality public sector writing should also be professional, persuasive, and polished. Public sector writing can be challenging and time-consuming. You have to contend with different audiences, rigid deadlines, and complex topics.
While the basic skills of good writing are critical, you need more to meet the demands of more involved government communication. You need to be able to present every case confidently and well, regardless of who you are writing to or what you are writing about. You must be able to use words, structure, flow, and more to deliver compelling arguments and convincing information that people will want to read.
It is about using writing to communicate complex issues clearly and with influence.
This masterclass will help you to make the most of your existing skills and practice new ones. It will also offer tips and techniques to make your writing easier, faster, and more effective.
Register and refine your skills, so your writing stands out, for all the right reasons.
Meet your facilitator
Bev has decades of experience in running written communication workshops for public servants at all levels and from all tiers of government. Her specialty is helping people to use (and tweak) their existing skills and experience to make writing less of a chore and deliver better results.
With an extensive background in government, education and communication, she is very familiar with the challenges involved in producing excellent public sector writing.
What’s new in 2024?
The process will include whole-group discussions as well as a lot of individual and group activities.
Note: Participants are recommended to submit a short example of their writing in advance so that the facilitator can tailor the content to meet requirements. You will also have the opportunity to practice, discern and analyse examples of your work during the masterclass.
By the end of this masterclass, you will know how to:
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- Plan before you write and clarify what you are aiming for when you are writing
- Write for different audiences and use active voice – to help both you and your reader
- Recognise good writing and avoid common problems
- Be clearer and more concise and use templates to save time and effort
- Use structure to make it easier for your readers to understand your argument
- Write persuasively and improve the flow of your writing
- Save time when writing (and avoid multiple rewrites)
- Write about technical subjects to non-technical audiences
- Write executive summaries
- Address specific grammar and punctuation issues and develop your attention to detail
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